We value loyalty as an essential part of our success. Rewarding our loyal guests is a vital investment that reaps its own rewards, returning business and value to us. In this way we continue to grow.
Loyal customers not only purchase items from the favorite brand more often, they also quite to forgive when thing don’t go quite right. These loyal customers are the first to try new products or services from their favorite brands and most importantly refer friends and family to their brand.
IHG is focus on developing relevant rewarding relationship with our loyal members through the IHG Rewards Club program. The IHG Rewards Club program have 4 tiers consist of:
Club
Gold Elite
Platinum Elite
Spire Elite
This program, members can earn points from Hotel stays, booking through the IHG application, car rentals and including using IHG co-branded credit card.
Member can be redeeming points from merchandise from the IHG catalog such as gift cards, airline miles, reward nights, digital rewards, donating points to charity and transfer points to others.
Employees can redeem IHG Rewards club points as well as members through the employee catalog.
We also have an InterContinental Ambassador program to enhance the guest stay with exceptional benefits and unforgettable experience.
Each hotel guest is important and provide you with an opportunity to develop a meaningful relationship which create loyalty you can’t buy. Compare to a non member, members spend more money with your hotel, stay longer on average and cost the hotel less as they booked through direct channel such as the IHG application. More than 50% of booking are by IHG Rewards Club member so you can see why loyalty and rewards club members are so important to our hotel.
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